Your POV is how you win.

That’s the underlying belief I have. It’s why I started my agency, LEFTFIELD. Because in a crowded category (which is fast becoming every category) you can’t win on product alone. You have to stand out in a different way.

And that’s where having a clear and compelling POV of your category is crucial.

It’s how Uber reinvented the taxi. It’s how Slack reinvented workplace communication. It’s how Hubspot created a whole new approach to marketing.

In short, it’s how you Claim Your Category™.

And this newsletter teaches you how.

Each week I’ll share some pearls of wisdom around finding and communicating your own POV so that you can carve our your own space.

It’ll be a mix of how-to, inspiration, and real-world examples.

Your POV is your competitive advantage.

I’m going to show you how to use it.

Thanks for stopping by,
Joe